The four Minogue’s Beverage Centers in Queensbury, Malta, Saratoga Springs and Wilton are newly rebranded as BEVS.
The move was made by the Vukelic family, owners of beer distributor Saratoga Eagle, who purchased the beverage centers from the Minogue family in 2021.
“The BEVS brand was created out of a desire to be short, to-the-point, and memorable,” announced Trampoline Design. “It’s informal, and visually bold — yet bubbly. A retail …
By Cathy DeDe, Chronicle Managing Editor
Jeff Vukelic and his brother Paul purchased 100-year-old Minogue’s Beverage Centers last week from Jack Minogue.
It’s a tale of two family businesses spanning several generations.
“We are a fourth generation family-owned business with locations in Western and Eastern New York, built on the core values of ‘Will to Win, Trust, Doing the Right Thing, and Fun’,” says Jeff.
He said he and his …
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